Own your data.
Activate in real time.
Introducing Automotive CXP by Orange Media Group, the Customer Data Platform built for dealerships of every size.
What is Automotive CXP by Orange Media Group?
Tealium Automotive CXP gives dealerships the power to see every customer clearly and act in every moment that matters.
Built on Tealium’s enterprise platform and delivered by Orange Media Group, dealers finally get enterprise capability without the weight of enterprise complexity. The Tealium Automotive CXP is the first enterprise-scale customer data platform purpose-built for automotive and the only CDP to achieve AWS Automotive Competency in the category. This isn’t one-size-fits-all marketing technology. It’s a complete customer data and marketing solution engineered for automotive retail.
The automotive customer journey is complex. We make it seamless.
Most dealerships lose opportunities at critical moments in the customer journey. Automotive CXP keeps every customer in view, so none fall through the cracks.
In automotive, the path from awareness to purchase is rarely linear.
Buyers shift between research, showroom visits, financing, service, and trade-in decisions. Customers don’t follow one journey; They follow many.
From fragmented data to unified intelligence:
At its core, Tealium Automotive CXP functions as a Customer Data Platform (CDP) built for the complexity of automotive retail. It unifies data from your DMS, CRM, website, service lane, mobile apps, call center, and every customer touchpoint into one live, actionable customer profile. Whether someone is buying their first car, coming in for service, or weighing a trade-in, the CDP ensures your dealership always sees the full picture. No more guessing. No more gaps. One complete view of every buyer and owner across your entire operation.
At the core of the CXP are four essential capabilities:
- Unify: Connect data across systems into one customer profile
- Predict: Anticipate behavior, timing, and next best actions
- Activate: Engage audiences across service, sales, and retention campaigns
- Retain: Drive loyalty, repeat purchases, and lifetime value
Together, these capabilities power every moment of the customer lifecycle.
Enterprise-grade CDP technology, a best-in-breed tech stack, automotive-specific intelligence, dealership-appropriate pricing, and expert management included.
Turning dealership data into measurable growth:
See the Difference:
The CDP space is crowded, and most platforms blur the line between data management and true customer experience. Tealium Automotive CXP by Orange Media Group brings clarity, combining enterprise power with dealership simplicity. Our team manages every step, giving dealers full control of their data, faster setup, and ongoing support that keeps performance growing.
| Other Automotive CDPs | Enterprise CDPs | Tealium Automotive CXP | |
|---|---|---|---|
| Data Ownership | Vendor-Controlled | Sometimes | Full Ownership & Transparency |
| Data Flow | Manual Uploads | Complex Setup | Real-time Ingestion & Streaming |
| Platform Flexibility | Limited Templates | Developer Required | Fully Configurable |
| Marketing Automation | Basic Email / SMS | Add-on Purchase | Integrated Best-in-Breed Tools |
| AI Utilization | Restricted | Available | Built-in, AI-ready Architecture |
| Deployment Speed | 3-6 Months | 6-12+ Months | 60-Day White Glove Activation |
| Operational Lift | Limited Control | Tech Support Required | Managed End-to-End |
| Post-Launch Support | Not Included | Not Included | Dedicated Support End-to-End |
| Ideal Fit | Small to Mid-Size | Enterprise Only | Any Dealership Size |
See how we can optimize your customer lifecycle.
The Tealium Automotive CXP delivers what other platforms promise: clarity, speed, control, and ROI you can measure from day one.
Frequently Asked Questions
No matter the size of your dealership, OMG Automotive CXP can help your business react at the speed of your customers, engaging them wherever they are in their purchasing journey.
What is a Customer Data Platform (CDP) for automotive dealerships?
Tealium Automotive CXP delivers three critical advantages other automotive CDPs cannot match: (1) Complete data ownership and portability with full transparency into how your data is used, (2) Real-time data processing and activation instead of batch uploads that create delays, and (3) Enterprise-grade customization without template limitations or vendor lock-in. Additionally, Tealium is the first CDP purpose-built for automotive and the only platform to achieve AWS Automotive Competency in the CDP category. Orange Media Group provides white-glove implementation, management, and ongoing optimization, so you get enterprise technology with dealership-appropriate support.
How is Tealium Automotive CXP different from other automotive CDPs?
Tealium Automotive CXP delivers three critical advantages other automotive CDPs cannot match: (1) Complete data ownership and portability with full transparency into how your data is used, (2) Real-time data processing and activation instead of batch uploads that create delays, and (3) Enterprise-grade customization without template limitations or vendor lock-in. Additionally, Tealium is the first CDP purpose-built for automotive and the only platform to achieve AWS Automotive Competency in the CDP category. Orange Media Group provides white-glove implementation, management, and ongoing optimization, so you get enterprise technology with dealership-appropriate support.
Is Tealium Automotive CXP only for large dealership groups?
No. Tealium Automotive CXP is built for dealerships of any size, from single-point operations to multi-roof enterprise groups. The platform scales to match your operation, and Orange Media Group customizes implementation based on your specific needs, data volume, and marketing sophistication. Single stores typically start around $2,500/month. Small groups range from $4,500 to $8,500/month. Enterprise pricing is customized based on scope. The ROI calculator shows most dealerships break even within 2 to 4 months.
Do we keep control of our customer data with Tealium Automotive CXP?
Yes. Complete data ownership is a core principle of Tealium Automotive CXP. Your customer profiles, events, and audiences remain fully portable and can be exported to your own data warehouse at any time. You maintain clear lineage tracking and usage controls, so you always know how your data is being used. Unlike vendor-controlled platforms that lock your data into their ecosystem, Tealium ensures your most valuable asset stays yours with full transparency and portability.
What systems does Tealium Automotive CXP integrate with?
Tealium Automotive CXP integrates with 100+ automotive-specific platforms through turnkey connectors, including DMS systems (CDK, Reynolds & Reynolds, Dealertrack), CRM platforms (VinSolutions, Elead, DealerSocket), service lane software, F&I systems, website analytics, marketing automation tools, and advertising platforms. The platform also connects with TradePending, Authenticom, CallRevu, and other leading automotive technology providers. Orange Media Group handles all technical integration work, ensuring seamless data flow across your entire technology stack.
Do we need to replace our current CRM to use Tealium Automotive CXP?
No. Tealium Automotive CXP sits on top of your existing systems and unifies data across all of them without requiring replacement. Your CRM, DMS, website, service software, and marketing tools continue operating as they do today. The CDP connects these systems, creating a unified customer view and enabling real-time activation across all platforms. This approach protects your existing technology investments while dramatically increasing their effectiveness.
How long does it take to implement OMG Automotive CXP?
Most dealerships launch Tealium Automotive CXP within 60 to 90 days through Orange Media Group’s white-glove implementation process. This includes comprehensive data auditing, technical integration across all systems, governance framework setup, team training, and initial campaign optimization. Unlike enterprise CDPs that require 6 to 12 months and dedicated technical resources, or basic automotive platforms that sacrifice capability for speed, Tealium Automotive CXP balances enterprise power with practical deployment timelines.
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Own your data. Automate your marketing. Let experts run the engine. Enterprise technology, dealer-ready delivery, measurable ROI from day one.
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